header-search-icon

Bridging the insurance knowledge gap: Pathway to financial inclusion and security

September 03, 2025


International Literacy Day, observed every year on September 8, reminds us that knowledge drives empowerment. Yet literacy is not only about reading books. It also extends to financial products that protect lives. In India, millions remain uninsured because they do not understand how insurance works. Complex terms, hidden conditions, and lack of clear communication keep them away.

When people don’t understand policies, they will hesitate to buy. This hesitation leaves families exposed to sudden financial shocks. On a day that celebrates education, it is important to address this gap. Insurance literacy can be the bridge that connects people to true financial inclusion and security.

Why insurance literacy matters

Insurance is not just another financial product. It provides a shield against sudden expenses. Health insurance covers hospital bills that might otherwise drain savings. Term insurance gives the family money if the breadwinner passes away. These protections build stability, especially for low and middle-income groups.

But protection only works when people buy the right plan. Choosing wrong products or underinsuring defeats the purpose. Many fall into traps because they did not understand coverage limits. Some may cancel policies midway due to unclear premium terms. All this can be avoided if there is a foundation of financial literacy.

Barriers that stop people

Why do people struggle with insurance? First, the language may be complex. Many find terms confusing. Second, information can feel scattered. Opinion of family, friends and others can push products, but they rarely explain details properly. Third, mistrust lingers. Past experiences with claim rejections can make people doubt altogether.

Another barrier is perception. Many see insurance as a waste if no claim is made. They forget it works like a safety net.

When barriers pile up, people delay buying. They may spend on certain luxury items. However, when emergencies strike, they discover the real cost of being uninsured.

The link with financial inclusion

Financial inclusion is more than opening bank accounts. It is about real protection for households. Credit, savings, and insurance form the three pillars. Without insurance, people are pushed back into poverty by unexpected events.

Imagine a family where the sole breadwinner suffers a stroke. This sounds scary to read. However, imagine that there is no insurance cover, and treatment bills can wipe out savings. The family may borrow money at high interest, and the cycle of debt begins. In contrast, an insurance policy with riders could have kept them financially stable.

When millions face such risks, the economy also suffers. Households spend less on essentials or consumption because they carry debt. Insurance literacy is therefore tied to broader financial growth.

How to fill the gap

Closing the insurance literacy gap needs effort from multiple sides. The language needs to be simplified for communication. Policies should use everyday language. Claim procedures must be explained clearly at the time of purchase. Digital tools like explainer videos or interactive calculators can help.

Schools and colleges can also play a role. Basic lessons on insurance can be introduced in financial education. Students may not buy policies immediately, but awareness will stay with them.

Government campaigns already promote bank accounts and digital payments. Similar campaigns can highlight the benefits of health insurance and term plans. Local languages must be used so people across regions understand.

Community groups, NGOs, and microfinance institutions can spread awareness in rural areas. They can act as trusted voices where insurance companies have limited reach. Word of mouth often convinces more than glossy advertisements.

Term insurance and family security

Term insurance is an important investment in your financial portfolio. It is the simplest life cover. You pay a small premium. In case of demise of the policyholder during the policy term, the family gets a fixed payout.There is no complexity about returns or bonuses. The goal is clear: family protection. Yet many skip term plans, thinking they are unnecessary. They confuse them with savings products and then complain when no maturity benefit is paid.

With proper literacy, families can see the value. A term plan secures children’s education and household stability. That knowledge itself is empowering.

Life insurance with health riders

Medical costs are rising every year. Even simple hospital stays can cost thousands. A sudden surgery might push families into debt.A good insurance policy with critical illness offers peace of mind. Cashless hospitalisation reduces the stress of arranging money.

You also need to consider health insurance. These policies can help prevent financial blowback during a health crisis. Preventive check-ups are also covered in many plans. If people first understand health insurance, they gain confidence. Later, they are more open to learning about life or pension products.

Building trust through transparency

Trust is a big hurdle. People hesitate because they have heard of claims being denied. To change this, there must be transparency. Clear disclosure of inclusions and exclusions matters.

Customers should know upfront about waiting periods or co-pay clauses. Digital claim tracking can reduce anxiety during emergencies. When companies show openness, literacy improves naturally. People stop fearing hidden traps.

Role of technology

Technology can close the literacy gap faster. Mobile apps with easy dashboards help users track premiums and coverage. Chatbots can answer simple queries in local languages. Short videos can break down claim procedures step by step.

But technology must complement, not replace, human interaction. In rural areas, trust still lies with local advisors. Combining both approaches works better.

Conclusion

On International Literacy Day, we usually celebrate books, schools, and teachers. This year, let us also celebrate financial literacy, especially insurance literacy.

Without knowledge, families cannot access the safety that insurance offers. Without protection, inclusion remains incomplete. Bridging this gap requires collective effort. That is by insurers, regulators, educators, and communities.

The pathway to financial security does not lie only in income. It also lies in protection. Insurance literacy brings that protection within reach for all.

Related Articles

ARN: ED/08/25/26272

Francis Rodrigues Francis Rodrigues

Francis Rodrigues has a decade long experience in the insurance sector, and as SVP, E-Commerce and Digital Marketing, HDFC Life, manages the online sales channel, as well as digital and performance marketing. He has had hands-on experience in setting up sales channels and functional teams from scratch over a career spanning 2 decades.

LinkedIn profile

Author Profile Written By:
HDFC life
HDFC life

HDFC Life

Reviewed by Life Insurance Experts

HDFC LIFE IS A TRUSTED LIFE INSURANCE PARTNER

We at HDFC Life are committed to offer innovative products and services that enable individuals live a ‘Life of Pride’. For over two decades we have been providing life insurance plans - protection, pension, savings, investment, annuity and health.