• Webpages
  • Documents
  • HDFC Life ClassicAssure PlusInvestment
  • HDFC Life ClassicAssure PlusInvestment
  • HDFC Life ClassicAssure PlusInvestment

For NRI Customers

(To Buy a Policy)

(If you're our existing customer)

For Online Policy Purchase

(New and Ongoing Applications)

Branch Locator

For Existing Customers

(Issued Policy)

Fund Performance Check

How to Switch Your ULIP Fund Portfolio to Maximize Your Returns

Maximizing Your ULIP Fund Portfolio Returns
May 17, 2023


In this policy, the investment risks in the investment portfolio is borne by the policyholder

Most young Indians are familiar with Unit-Linked Insurance Plans (ULIPs). These insurance-cum-investment plans allow investors to build wealth to meet their long-term financial goals while enjoying the security of life insurance coverage. If you have a ULIP investment, you must know you can change your fund allocation to maximise your returns. However, changing market conditions and a constantly evolving regulatory landscape make fund switching complex. Let's better understand how you can maximise your ULIP plan returns.

Understanding a ULIP Fund Portfolio

Before we dive into how to switch your ULIP fund portfolio, let's first understand what it is. A ULIP fund portfolio is a collection of investment funds the insurance company offers. The funds get classified into different categories, such as debt, equity, or balanced, based on their risk profile.

Why Switch Your ULIP Fund Portfolio?

Switching your ULIP investment portfolio allows you to maximise your returns by shifting your investments to funds that perform better in the current market scenario. It also helps diversify your portfolio, reducing risk and ensuring the long-term growth of your investment.

ULIP Fund-Switching Techniques

Most investors use two fund-switching techniques. Let's learn more.

  • Switches Based on Life Stage

    An investor's risk appetite will change depending on their life stage. A young investor may be open to higher risks. Older investors are happy with low-risk investments that provide steady returns. Many people decide to switch funds based on their life stage. Investors start by allocating most of the premium towards high-risk equity funds. Towards maturity, they may choose more low-risk debt funds.

  • Switches to Maximise Returns

    Some investors choose to make switches based on market performance. However, market fluctuations are unpredictable, so it's best to make these switches only if you understand the share market and the investment fund pattern.

How to Switch Your ULIP Fund Portfolio to Maximise Returns?

  • Assess Your Investment Goals and Risk Appetite

    Before switching your ULIP fund portfolio, assess your investment goals and risk appetite. Determine your short-term and long-term investment objectives, and select funds that align with your risk profile.

  • Check the Fund Performance

    Use a ULIP Calculator to check the performance of the funds in your ULIP plan. Select funds that outperform their benchmark consistently. They will likely offer better returns than other options.

  • Review the Fund Allocation

    Review the current allocation of your ULIP fund portfolio and identify areas where you can rebalance the portfolio to achieve optimal diversification.

  • Choose the Right Time

    Timing is crucial when it comes to modifying your ULIP fund portfolio. Keep an eye on the market trends to switch your funds during a market downturn when prices are low. You can then switch back during an upturn when the prices are high.

  • Submit a Request to Your Insurance Company

    Once you have identified the funds you want to switch to, submit a request to your insurance company. The process usually takes a few days, and you will receive a confirmation once complete.

Benefits of Switching Funds

ULIP fund switches take time and may come at a cost. Let's see how making changes benefits you.

  • Investments Based on Your Risk Appetite

    Your ULIP plan returns depend on market performance. When you start investing, you may not be open to taking risks. So, you could choose more debt funds that offer steady returns. However, your risk appetite could change over time. Making switches allows you to align your investment with your evolving risk appetite.

  • Goal-Based Investments

    Your financial goals and responsibilities may change over time. You can utilise your ULIP fund-switching option to alter your fund portfolio to help you meet your new financial goals.

  • Monetary Benefits

    Some insurance companies allow unlimited switches over the policy tenure. So, you do not have to pay if you want to change your portfolio. Without the switching option, you would have had to find a new investment opportunity to help you meet your evolving financial goals or one that aligns with your risk appetite, which comes at a cost. Additionally, ULIPs offer tax benefits, allowing you to enjoy monetary benefits.

    Switching your ULIP fund portfolio requires careful consideration of your investment goals, risk profile, and market trends. Use a ULIP Calculator to track your ULIP performance and make informed decisions. Investing in ULIPs requires patience, discipline, and a long-term outlook to maximise returns.

Related Article

ARN - MC/04/23/1732

Francis Rodrigues Francis Rodrigues

Francis Rodrigues has a decade long experience in the insurance sector, and as SVP, E-Commerce and Digital Marketing, HDFC Life, manages the online sales channel, as well as digital and performance marketing. He has had hands-on experience in setting up sales channels and functional teams from scratch over a career spanning 2 decades.

LinkedIn profile

Author Profile Written By:
Vishal Subharwal Vishal Subharwal

Vishal Subharwal heads the Strategy, Marketing, E-Commerce, Digital Business & Sustainability initiatives at HDFC Life. He is responsible for crafting and ensuring successful implementation of the overall organisation strategy.

LinkedIn profile

Reviewed By Reviewed By:
HDFC life
HDFC life


Reviewed by Life Insurance Experts


We at HDFC Life are committed to offer innovative products and services that enable individuals live a ‘Life of Pride’. For over two decades we have been providing life insurance plans - protection, pension, savings, investment, annuity and health.

The Unit Linked Insurance products do not offer any liquidity during the first five years of the contract. The policyholders will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of fifth year.

Unit Linked Life Insurance products are different from the traditional insurance products and are subject to the risk factors. The premium paid in Unit Linked Life Insurance policies are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. HDFC Life Insurance Company Limited is only the name of the Insurance Company, The name of the company, name of the contract does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document of the insurer. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.