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What is ULIP?
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A Unit-Linked Insurance Plan (ULIP) is a type of insurance that also lets you invest in the stock market. A portion of the premium protects your loved ones financially, while the rest is invested in equity, debt, or hybrid funds, depending on how much risk you are willing to take.
ULIPs give you options like switching funds, redirecting premiums, and making partial withdrawals so that you can adjust to changes in the market. They have to be kept for 5 years and offer tax breaks under Sections 80C* and 10(10D)* of the Income Tax Act, 1961. ULIPs are great for building wealth over time, and they also let you plan for specific goals like retirement, education, or making money.
What is a Traditional Insurance Plan?
A traditional life insurance policy gives you life coverage, tax breaks, a steady income, and extra bonuses. All these factors make such plans very popular with people who don't want to take many risks. These plans include endowments plans and money-back plans, which guarantee returns without being affected by changes in the market.
The policyholder pays premiums on a regular basis for a set amount of time, and they get structured payouts either all at once or in regular instalments. If the policyholder dies, their family will get a tax-free* death benefit, which will help them stay financially stable.
Over time, bonuses are added to the maturity benefit, raising the total payout and making these plans great for disciplined long-term savings.
Difference Between ULIP and Traditional Plan: Comparison
Here is a table discussing the traditional plan VS ULIP:
Feature |
ULIP (Unit Linked Insurance Plan) |
Traditional Insurance Plan |
Type |
Market-linked life insurance with investment component |
Non-linked life insurance with guaranteed benefits |
Objective |
Life Cover + wealth creation |
Life Cover + Capital protection |
Nature of Return |
Market-linked, fluctuates with fund performance |
The insurer predetermines guaranteed/fixed returns |
Control on Investment |
Policyholder can choose fund allocation (equity, debt, hybrid) |
No control; insurer manages funds |
Use of Funds |
Investment in market-linked funds, part for life cover |
The entire premium is mostly for insurance; a small portion for returns |
Flexibility of Investment |
High – fund switching, premium redirection, top-ups allowed |
Low – fixed premiums and predetermined plan structure |
Tax Benefit |
Sections 80C* (premium) and Section 10(10D)* (maturity/death) of the Income Tax Act, 1961 |
Section 80C* (premium) and 10(10D)* (maturity/death) of the Income Tax Act, 1961 |
Lock-in Period |
5 years minimum |
Typically, the entire policy term; it depends on the plan |
Risk |
Market risk borne by the policyholder |
Minimal risk; returns guaranteed |
SIP Investment Mode |
Available; regular premium can act as SIP |
Not applicable; fixed premium schedule |
Transparency |
High – fund value, charges, and returns visible |
Moderate; benefits declared by insurer, less visibility on costs |
Partial Withdrawal |
Allowed after the lock-in period |
Generally not allowed |
Charges Structure |
Fund management charges, mortality charges, policy administration charges |
Premium allocation charge; minimal other charges |
Single Premium / Top-up |
Allowed; flexible top-ups possible |
Single premium possible; top-ups rare |
Maturity Benefits Payout |
Based on the fund value at maturity |
Guaranteed sum assured + bonuses (if any) |
Switching Options |
Multiple fund switches allowed during policy tenure |
Not available |
Liquidity |
Moderate; partial withdrawals and surrenders allowed after lock-in |
Low; surrender may be allowed, but penalties apply |
Who Should Invest in ULIP?
People often confuse the ULIP plan vs traditional plan because of similarities in investment purposes. However,according to finance experts, individuals with moderate to high-risk tolerance and long-term financial goals should choose ULIPs. Since these plans are market-linked, they have higher return potential as well.
These plans will not only provide dual benefits of life cover and market-linked returns, but also ensure tax benefits. So they can secure their family’s finances, save on taxes and grow their wealth simultaneously. However, it is crucial to identify one’s own financial objectives and risk tolerance before investing in a ULIP.
Here is a breakdown of who should invest in ULIPs:
People who prefer flexible investment options, including fund switching and top-ups.
Those looking for the most advantageous retirement planning or wealth accumulation over time.
Individuals who are comfortable with adjusting and monitoring their investment portfolio periodically.
Who Should Invest in Traditional Insurance Plans?
Traditional insurance plans are most suitable for individuals looking for life cover and guaranteed returns. Conservative investors who prefer financial stability over market-linked growth and minimum exposure to investment risks should invest in traditional insurance plans.
Here is a breakdown of who should opt for traditional insurance plans:
Those looking for fixed payouts in exchange for structured premium payments.
Individuals seeking capital protection, long-term savings and predictable maturity benefits.
People who want family security, legacy planning, or to meet long-term financial obligations.
It is essential to have an understanding of personal risk tolerance and savings goals before investing in a traditional insurance plan.
Conclusion
In a nutshell, ULIPs are market-linked financial instruments that offer the dual benefits of life insurance and investment returns. It is a great option for people with a higher risk appetite and high return expectations. Traditional insurance plans, on the other hand, offer fixed and predictable returns without exposure to market risks, making them a perfect choice for people looking for stability and assured payouts.
Therefore, before investing, it is crucial to have an understanding of the difference between ULIP and traditional plan based on your own risk tolerance, tax benefits, financial goals and investment horizon. Furthermore, do not forget to compare charges, withdrawal options, and maturity benefits before finalising a plan, as making an informed decision is most effective for achieving financial goals through wealth accumulation.
FAQs on Traditional Plan vs ULIP
Q. What is the difference between ULIP and a traditional plan?
Both ULIP (Unit-Linked Insurance Plan) and traditional insurance plans are different ways to invest in life insurance. On the one hand, ULIPs offer dual benefits of life insurance and market-linked returns; on the other hand, traditional insurance plans provide pure life coverage with assured returns.
Q. Should you choose a ULIP or a traditional insurance plan for achieving long-term financial goals?
Depending on your risk appetite, you can decide whether to choose a ULIP or a traditional insurance plan. If you have a higher risk appetite and expect higher returns, investing in ULIP is most suitable for you. Contrastingly, for people with a lower risk appetite, traditional insurance plans are beneficial.
Q. Is a ULIP or a traditional insurance plan more suitable for tax-saving purposes?
When it comes to tax savings, both ULIPs and traditional insurance plans are suitable. It mainly depends on your risk tolerance, financial goal and the investment amount. Under Section 80C of the Income Tax Act, 1961, the premiums paid towards these plans are eligible for tax deductions up to ₹1.5 Lakh.
Under Section 10 (10D) of the Income Tax Act, 1961, the maturity amount of a traditional plan is tax-free. In contrast, the maturity amount of an ULIP is tax-free only if the aggregate annual premium paid towards this plan is less than ₹2.5 Lakh.
Q. How are the returns calculated in ULIP vs traditional plans?
Returns from ULIPs are calculated based on the Net Asset Value (NAV) since these are market-linked, high-risk products. In contrast, returns from traditional plans are low-risk, predetermined and guaranteed.
Q. What are the disadvantages of ULIP compared to traditional plans?
Compared to traditional plans, ULIPs are costlier and subject to market risks; therefore, the returns are not guaranteed. In addition, ULIPs have a 5-year lock-in period, during which a user is unable to withdraw money.
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* This material has been prepared for informational purposes only and does not constitute financial, investment, tax or accounting advice. Readers are strongly advised to consult a financial advisor and/or taxation consultant for personalised financial / taxation advice. Tax benefits & exemptions are subject to the conditions of the Income Tax Act, 1961 and its provisions. Tax Laws are subject to change from time to time. Customer is requested to seek tax advice from his Chartered Accountant or personal tax advisor with respect to his personal tax liabilities under the Income-tax law.
In linked insurance policies, the investment risk in the investment portfolio is borne by the policyholder. The Linked Insurance products do not offer any liquidity during the first five years of the contract. The policyholders will not be able to surrender/withdraw the monies invested in Linked Insurance Products completely or partially till the end of fifth year.
Unit Linked Life Insurance products are different from the traditional insurance products and are subject to the risk factors. The premium paid in Unit Linked Life Insurance policies are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. The name of the company, name of the brand and name of the contract does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges, from your insurance agent or the intermediary or policy document of the insurer. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.
Unit Linked Funds are subject to market risks and there is no assurance or guarantee that the objective of the investment fund will be achieved. The premium shall be adjusted on the due date even if it has been received on advance.
Life Insurance Coverage is available in this product.
18. Save 46,800 on taxes if the insurance premium amount is Rs.1.5 lakh per annum and you are a Regular Individual, Fall under 30% income tax slab having taxable income less than Rs. 50 lakh and Opt for Old tax regime.
**The returns mentioned is the 5-year benchmark return percentage of Nifty 500 Multifactor MQVLv 50 Index data as of August 29, 2025, and is not indicative returns of Top 500 Multifactor 50 Fund (ULIF08219/09/25TopMF500Fd101).
ARN: ED/10/25/27712