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Reprogram your career.

At HDFC Life, we integrate leading-edge technologies into all our products. That’s how we deliver a simple, seamless, more personalized customer experience. Our tech teams are at the forefront of many firsts in the industry. They continue to innovate, improve and integrate technology to solve customer needs. Join us and let your tech prowess shine.

A smarter career for you.
Smarter technology for all.

Behind each of our satisfied customers is a tech team at work. Designing solutions that empower sales teams, building virtual assistants that assist in queries or integrating partner applications for wider reach.

Our IT enablemement is housed under a 5 pronged framework:

Customer journey
simplification

To simplify the customer experience, we have developed a suite of mobile applications called “Insta Suite” that facilitate frontline Sales teams to onboard customers effectively.

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Partner integration

We partner with our 270-strong distribution network through super-efficient platforms powered by advanced analytics, automation and artificial intelligence. When integrated with their applications through open APIs, they enable us to balance costs, revenue, risk, and quality. A snapshot view of our partner integration projects:

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Data Labs

We harness customer data through superior computing power and advanced analytics.

Our Portfolio of innovation include:

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Service simplification

Through leading-edge solutions and technology, we have streamlined our processes and improved the customer experience. We have evolved a matrix of platforms, digital channels, and ecosystems driven by groundbreaking technology and analytics.

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Platform and ecosystems

We believe ecosystems tap into our partners’ captive customer base giving us the opportunity to generate new profit pools in non-traditional ways. We have tied up with several non-traditional ecosystem partners like Airtel, Paytm and Uber as well as orchestrated our very own platforms and ecosystems.

Technology. The engine of growth.

Technology.
The engine of growth.

Technology powers our organization. It helps us scale up, improve our cost-efficiency and serve our customers more efficiently.

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Featured case study

FaceSense

An industry game changer, FaceSense is our indigenous ML powered face recognition authentication solution. An AI application, it runs on a Convolutional Neural Network (CNN) that authenticates customers factoring in facial changes related to age. It provides real-time verification when it retrieves the KYC document on file and matches it with the live photo thereby reducing fraud.

  • Problem
    Customer verification poses many challenges when done...

    Customer verification poses many challenges when done manually at the branch for both purchase and policy payouts. Long queues, age-related facial changes and many such challenges provide room for error and fraud.
    “The identity theft and fabrication of documents fraud comprises of nearly 40% of all frauds in the BFSI sector”.

  • Solution
    Enter FaceSense, our in-house face recognition solution...

    Enter FaceSense, our in-house face recognition solution that recognizes customers at different stages of the insurance lifecycle. An ML powered face authentication solution, it runs on a convolutional Neural Network that identifies and authenticates customers through real-time verification that retrieves the KYC document on file and matches it with the live photo.

    Key Highlights:
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    Developed in-house using computer vision and deep learning algorithms, FaceSense runs on a Convolutional Neural Network. Tested on 1,00,000+ test cases with a 92% accuracy and 100% precision.

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    Involves image processing-based pre-processing, Video Analytics-based liveliness detection and Convolutional Neural Network (CNN) based Face Recognition.

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    Available on multiple channels (Mobile, web, cloud, license, etc.) to allow verification by agents via desktop and mobile phone

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    Can be scaled up to handle ~1000 concurrent requests in near real time.

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    Significant error reduction and processing time and an enhanced customer experience.

  • Industry Impact
    FaceSense is a game changer as it allows for instant customer...

    FaceSense is a game changer as it allows for instant customer verification and data retrieval. It has many other uses as well: ideal for employee attendance marking, cardless ATM transactions as well as pre-populating online forms through face recognition. We are the first insurance company to verify survival status of annuitants through video. FaceSense now can also be deployed across different verticals like branch, new business login and pre-conversion verification. It can also be used to handle impersonation and fraud.

Join us.
Join the conversation.

We encourage you to learn, excel and grow with us.

harshit_jain
"HDFC Life's innovative product visualization has enabled me bring cutting-edge technology to insurance. It's a great platform for Product Managers like me to deliver effectively and excel in my own capacity."

Harshit Jain
Product ADCAT
ADCAT

Jyothi_Jain
“I enjoy the autonomy in my work, where there is no limit to the techniques we could try in solving business problems.”

Jyothi Jain
Lead Data Scientist
Data Labs

sai_vijayendra_madiga
“The work here is challenging, varied, and intellectually stimulating. Continuous learning, an energetic workplace and an open culture makes me want to come to work every day.”

Sai Vijayendra Madiga
Senior Data Scientist
Data Labs

A next-gen career for the next generation of techies
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