Our agility has enabled us to seamlessly adapt to the changing business environments. With intuitive ideas like designing ‘New Gen’ branches that blend futuristic technology with new-age branch infrastructure; ClaimSecure that assures quick settlement of non-investigation life claims; and enabling multiple payment avenues for our customers through thoughtful partnerships and integrations; we keep pace with the ever-evolving needs of our consumers and embrace new ways to meet them.
Adapting to the pressing need for digitisation through initiatives like Etty, Spok, Neo, Elle, Claim Quest, Svar and many others has helped us to build capacity and improve efficiencies. This has continuously enabled us to exceed our customers’ expectations and deliver - a superior and frictionless experience, even during the COVID-19 pandemic when we ensured 24x7 availability through various digital routes.
Caring deeply for our customers is embedded in HDFC Life’s DNA, a trait that inspires us to create products that can look after them and their loved ones in every situation. The Click2Protect 3D Plus plan is a testament to our willingness to secure the future of our policyholders, no matter what, and offer them and the ones left behind a life of self-reliance and dignity. So is our brand tagline ‘Sar Utha Ke Jiyo’ that revolves around pride and resonates with our motto of enabling people to live with their heads held high.
As a brand, we also care for what our customers feel and go through in their lives and encourage them to share their stories and experiences through thoughtful initiatives like ‘Bounce Back to Life’, ‘The Memory Project’, ‘Behind the Journey Campaign’, and various others. In difficult times like now when we are challenged by the unprecedented pandemic, our care finds expression through several digital initiatives taken by us to provide top-notch services and stay connected with our customers from the safety of their own homes.
Thinking out of the box, unusual marketing strategies, deploying the latest tools and technologies and staying committed to the welfare of all our stakeholders and the community at large have helped us thrive and deliver sustained brand awareness and performance year-on-year. Our strategic approach to marketing where we broke the traditional boundaries and engaged with our customers through personalised initiatives, evoking emotions of self respect, love, and pride, has helped us to stand out from the media clutter and leave a unique impression.
As a brand, we always believe that ‘when people thrive, we thrive.’ We bring this philosophy of shared success to life through multiple CSR initiatives taken in the areas of health, education, girl child empowerment, livelihood training, and environmental sustainability. Going forward, we shall continue to take risks, tread unfamiliar paths, innovate, excel, follow our heart, support noble causes, and while doing all this, thrive and aim for new heights.
Established in 2000, HDFC Life is one of the leading life insurance solutions provider in India, offering innovative protection, pension, savings, investment, annuity and health solutions to customers.
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We continue our focus and commitment to invest considerable resources into technology under the aegis of “Reimagining Insurance” and with a customer-centric lens. Our focus is on leveraging technology to simplify life insurance for our customers – be it issuance, claims, servicing, or any other engagement.
Over the years, HDFC Life has contributed significantly to the way the life insurance industry has evolved in India. From a single player industry two decades ago, today, the market is thriving with 24 players. During this time, we have created many industry firsts, broadened our market share across all our lines of businesses, whilst maintaining a strong book and a healthy balance sheet.