HDFC Life is one of India's leading life insurance companies, offering a range of individual and group insurance solutions that meet various life stage needs of customers. The products include Protection, Pension, Savings & Investments, Health, etc.


HDFC Life Insurance Company Limited ('HDFC Life' / ‘Company’) is a listed life insurance entity promoted by HDFC Ltd., India’s leading housing finance institution and Standard Life Aberdeen, a global investment company.

Established in 2000, HDFC Life is a leading long-term life insurance solutions provider in India, offering a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings, Investment, Annuity and Health. As on March 31, 2021, the Company had 36 individual and 12 group products in its portfolio, along with 7 optional rider benefits, catering to a diverse range of customer needs.

HDFC Life continues to benefit from its presence across the country having a wide reach with 390 branches and additional distribution touch-points through several new tie-ups and partnerships. The count of our partnerships is in excess of 300, comprising traditional partners such as NBFCs, MFIs and SFBs, and includes more than 50 new-ecosystem partners. The Company has a strong base of financial consultants.

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  • HDFC Life launched a new digital ad campaign on retirement planning, with focus on the idea of a person's longest holiday.
  • HDFC Life launched a unique online platform ‘Memories for Life’ that helps people create messages that will be delivered to their loved ones at an exact date and time.
  • HDFC Life and Manipal Global Felicitate Graduates of Smart Achievers Program. HDFC Life and Manipal Global conducted a grand convocation to felicitate for over 83 graduates from across the country. The students were awarded the Post Graduate Diploma in Insurance (PGDI) on successfully completing the program.
  • HDFC Life and #fame today announced the launch of ‘HDFC Life YoungStars’, a first-of-its-kind digital talent hunt for kids in categories like dancing, singing, musical instruments and comedy.
  • HDFC Life won the Best Customer Team of the Year : Financial at the Customer Fest India Awards, 2016.
  • HDFC Life won the Best Creative Advertising - Single Ad or Campaign in the Jury Choice Sub Category for the Masterbrand campaign Apno Ko Apne Dum Pe Jeena Sikhao at the exchange4media's Prime Time Award 2015.
  • HDFC Life Cancer Care was awarded the prestigious Finnoviti 2016, an award that salutes the spirit of innovation. Finnoviti 2016 Conference and Awards recognize and reward innovations in BFSI sector and honour the innovators.
  • HDFC Life has won the highly prestigious award for Excellence in Financial Reporting 2014-15 from The Institute of Chartered Accountants of India. HDFC Life has been awarded the Silver Shield for the second year in a row under the Insurance Sector category.
  • HDFC Life received the ABP News Award in BFSI sector for Best Customer Service Organisation in the Insurance Sector
  • HDFC Life's Digital Annual Report 14-15 was adjudged as the recipient of ‘Certificate of Merit’ for the year 2014 in the category ‘Insurance Sector’.
  • HDFC Life received the Gold Award at the 2014/15 LACP Vision Awards. The 2014/15 Vision Awards Annual Report Competition draws a huge number of submissions , representing a broad range of industries and organizational sizes.
  • MD & CEO, Amitabh Chaudhry, received CNBC Asia’s India Business Leader Award for Corporate Social Responsibility. The Hon’able Finance Minister, Mr Arun Jaitley, who presided over the 10th edition of the CNBC-TV18 India Business Leader Awards ceremony that was held on 9th January in Mumbai, felicitated and handed over the award to him personally.
  • HDFC Life launches a new masterbrand campaign - Apne parivar ko apne dum pe jeena sikhao. Extending its life of dignity theme with hard to replace men, the new campaign was conceptualised by Leo Burnett. The short film highlights how a man is hard to replace in his family’s life, not just as a financial provider but with the role he plays in ensuring that the family becomes independent and lives a life of dignity.
  • HDFC Life's MYmix was awarded the prestigious Finnoviti 2015, an award that salutes the spirit of innovation. MYmix was selected amongst more than 175 nominations across 85 organizations.
  • HDFC Life has selected Netmagic's cloud platform to support its business growth and expansion, under their initiative Technology Enabled Business Transformation (TEBT). The article appeared in on February 25th, 2015.
  • HDFC Life was awarded the prestigious Golden Peacock Award for the most Innovative Product for Click2Invest at a global conference.
  • HDFC Life was awarded the highly prestigious and professional award from The Institute of Chartered Accountants of India (ICAI) for Excellence in Financial Reporting for the annual report of FY 2013-14.
  • HDFC Life expands its Health Insurance Portfolio with Cancer Care - a health plan that provides financial support on diagnosis of early or major stages of cancer.
  • ‘Qlik Insights @ HDFC Life’ was awarded the the prestigious PCQuest Best IT Implementation Award 2015 in the category ‘Project with Maximum Business Impact’.
  • HDFC Life launches Sampoorn Nivesh, a Unit Linked insurance plan with life insurance coverage for high net worth people, businessmen and individuals whose main objective is wealth accumulation over a certain period, safeguarding ones family against travel-related uncertainities or even something as simple as enjoying dual benefit of investment and life insurance, without paying any extra premium.
  • HDFC Life won the CIO 100 Award for the sales enabler software application MyMix. The award identifies and honors 100 organizations that have distinguished themselves by creating business value through the effective and innovative use of IT.
  • HDFC Life and Bandhan join hands to start a health program for the ‘Healthy Baby Wealthy Nation’ Project.
  • HDFC Life launches 'Uday', A simple endowment plan that offers ease of buying insurance at a very low premium to people with limited financial resources and irregular income flows.
  • HDFC Life won the Loyalty Award for Financial - Non Banking Financial Service Sector at the 8th Loyalty Awards and Summit, 2015. The 8th Loyalty Awards recognize the efforts undertaken by an organisation in the area of customer loyalty to improve customer relationships and building long term profitability.
  • HDFC Life won the silver award for the "Best PPC campaign - Performance Marketing" at the Indian Digital Media Awards (IDMA) 2015. The award was given for the innovative idea of micro-targeting our SEM (Search Engine Marketing) campaign.
  • HDFC Life was awarded the AOTS Excellence Award for exemplary implementation of [email protected] practices.
  • In the 5th edition of the Indian Insurance Awards 2015 organised by Fintelekt, HDFC Life received awards in five different categories - Life Insurance Company of the Year (Large Companies Category), Agency Efficiency, Life Insurance (Large Companies Category), Marketing Initiative of the Year, Life Insurance, E-business Leader, Life Insurance (Large Companies Category), and Innovative Social Media Campaign, Life Insurance
  • HDFC Life ranked 38th in the list of ‘India's Best Companies to Work For’ in a study conducted by Great Place To Work® institute. For the 6th consecutive year, HDFC Life was featured in the India's Top 100 Best Companies to Work for. The study was conducted by Great Place To Work® institute, India in partnership with the Economic Times.
  • HDFCLife was awarded the Mint Strategy Awards in Finance, Banking & Insurance sector. The Mint-Institute for Competitiveness Strategy awards annually recognise and honor the best companies on the basis of value creation, innovation and strategy that have created their own niche.
  • Remit2India, the flagship brand of payment service provider TimesofMoney, has entered into a partnership with HDFC Lifeto create awareness about insurance and offer life insurance products to its customers.
  • HDFC Life announced the launch of a new sales channel to take life insurance to semi-urban and rural India using the Common Services Centre (CSC) network. The company has designed HDFC Life CSC Suraksha, an exclusive term insurance plan to be sold through CSC channel.
  • HDFC Life received the DL Shah Quality GOLD Award 2015 during the 10th National Quality Conclave on 7th Aug, 2015. The Award recognises successful projects of an organisation that have resulted in continuous improvement of products and / or services, better and effective operations as well as increased customers/stakeholders satisfaction.
  • HDFC Life has launched a new TV brand campaign on 'HDFC Life Cancer Care' which touches upon the importance of being financially prepared and also of continuing to live and fight with pride should Cancer ever strike. First time ever a celebrity speaks on behalf of the Brand. Lisa Ray talks about how one can fight cancer with dignity by being financially prepared.
  • HDFC Life's project ‘???Customer Value Management (CVM)' ?was adjudged the Best Insurance Initiate at the Elets 3rd Annual FIPS Awards 2015. The project received the award for being a unique service to sales initiative.
  • HDFC Life was identified as one of Mumbai’s Hot 50 Brands in the B2C category. In line with Paul Writer’s vision to raise the bar for marketing through research, peer learning and sharing best practices, the Mumbai Brand Summit, presented by One India, conceptualized ‘Mumbai Hot Brands’.
  • HDFC Life revolutionizes retirement planning space with the launch of Click2Retire, an online Unit Linked Pension plan that helps an individual to plan retirement by starting to invest as early as 18 years of age.
  • HDFC Life has been declared the most valuable life insurance brand in the list of India’s 50 most valuable brands that was released by BrandZ™ in their second Indian edition. The company stood 40th in the overall brand list and showed a 45% growth in brand value since last year.
  • HDFC Life announced the launch of HDFC Life Youngstar Udaan, a participating children’s plan with money back options which allows parents to utilize key formative years of their child to plan for their secure future.
  • HDFC Life launched MYmix, a power tool that delivers need based & customized combo mix solutions.
  • HDFC Life was honoured with Best Business Process Excellence Program Award at the National Quality Excellence Awards 2014.
  • HDFC Life redefined its ‘Values’, to re-align them to be more relevant to today’s time.
  • HDFC Life won the Loyalty Award for Financials - Non Banking Financial Sector at the 7th Loyalty Awards and Summit, 2014.
  • HDFC Life launched a Corporate Blog - All About Life in January, 2014. The blog can be accessed at
  • HDFC Life announced the launch of HDFC Life Super Income Plan, a new traditional, with profits plan under savings category.
  • HDFC Life registered a profit of Rs 725.3 crore in 2013-14. The company recorded 7% growth in total premium, primarily driven by 17% growth in renewal premium and 30% growth in group business.
  • HDFC Life launched Click 2 Invest – ULIP, a unique online Unit Linked Insurance plan that offers not just financial protection but also a range of investment options.
  • HDFC Life emerged as a winner in 3 categories at the Indian Insurance Awards 2014 - Best Product Innovation (Life Insurance) for HDFC Life Super Income plan, Best Technology Innovation (Life Insurance) for My Life, and Most Socially Responsible Insurer for Rebuilding Uttarakhand Project. This award was across Life, General & Health insurance categories.
  • HDFC Life launched Click 2 Protect Plus, a traditional, non-participating pure term insurance plan.
  • HDFC Life launched HDFC Life Health Assure, a comprehensive health cover that offers reimbursement of medical expenses incurred in a hospital.
  • HDFC Life launched Sampoorn Samriddhi Plus, a traditional ‘with profit’ plan that offers lumpsum payment at the end of the policy term and provides an option to continue life cover for whole of life till 100 years of age.
  • HDFC Life has launched a campaign targeted at the investor segment which is well-versed with ULIPs and is experienced in online buying. The campaign, created by Leo Burnett, aims to raise awareness about HDFC Life’s second generation online ULIP, Click2Invest, which is a unique online unit linked insurance plan that offers not just financial protection, but also a range of investment options.
  • HDFC Life was conferred 'Most Admired Life Insurance Companies in Private Sector' award at the Banking, Financial services & Insurance Awards, 2014. The award focuses on best-of-the-best practices of BFSI industry.
  • Ranked amongst Top 100 CISOs at the Infosec Maestros Awards 2014. ‘INFOSEC MAESTROS’ Awards is an initiative to inspire the innovative, talented and hard working information security professionals across the verticals, across the nation.
  • HDFC Life ranked 32nd in the list of ‘Top 50 Best Places to Work for’ in a study conducted by Great Place To Work® institute, India in partnership with Economic Times. HDFC Life has also been ranked No. 1 in Insurance industry and 3rd in Best Company in large organisations (more than 10,000 employees).
  • HDFC Life was honoured with TDWI Best Practices Award 2014 under the category BI on a Limited Budget. TDWI's Best Practices Awards program identifies and honours companies that have demonstrated excellence in developing, deploying and maintaining BI and DW applications.
  • HDFC Life was recognized for its excellence in cost management at the 11th National Awards for Excellence in Cost Management organized by Institute of Cost Accountants of India. This is the second consecutive year when the company has won the first prize under the category of Private-Service Sector (Large) Companies.
  • Unveiled a new marketing campaign urging parents to make ‘Birthday’ a perfect occasion for long-term financial planning for child’s secure future.
  • Honoured with a Silver Award for IT Innovation (Large Enterprise) at the Express IT Awards 2013 ceremony.
  • Our official Facebook fan page and Twitter account got the most number of fans & followers respectively, highest in the Life Insurance space in India.
  • Won at Asian Leadership Award for Brand Excellence in Effective Communication, 2013. This award was for our strategic initiative – Customer Relationship.
  • Launched our official Youtube brand channel -
  • Honoured with the prestigious Golden Peacock HR Excellence Award in private life insurance sector.
  • Became one of the few companies in India to have launched Employee Social Network tool – My Life - for our employees.
  • Won the 7th edition of SAP ACE Award for Customer Excellence 2013.
  • Unveiled our new interactive website, with a new design and several interactive & responsive features.
  • At the 4th CMO Asia Awards for Excellence in Branding and Marketing, we received 4 awards - Award for Brand Excellence (BFSI), Marketing Campaign of the, Award for Best Use of Social Media in Marketing and Marketing Professional of the Year.
  • Awarded the CIO100 Award at the 8th annual CIO100 awards. HDFC Life also received the Information Mastermind Special Award.
  • Adjudged as a winner in Private Service Sector (Large Organisations) category at the 10th National Award for Excellence in Cost Management held in New Delhi.
  • Was honoured with two awards at the SABRE India Awards 2013 - Winner: Gold SABRE Awards for Excellence in Public Relations Programming under Financial & Professional Services category and Runners up: Gold SABRE Awards for Excellence in Public Relations Programming under Financial Communications category.
  • Received TISS-Leap Vault CLO Award in Program for Sales Enablement category.
  • Won Top 100 CISO Award 2013 for incorporating and implementing innovative information security solutions.
  • Received the D.L. Shah Quality Award for case study on ‘Re-Cycling Customer Payouts’.
  • Announced the launch of two traditional pension plans – HDFC Life Personal Pension Plus and HDFC Life Guaranteed Pension Plan.
  • Was honoured with ASTD Excellence in Practice 2012 citation for 'Improving First Level Sales Manager (FLS) Productivity', in the Sales Enablement category.
  • Received two awards at the Indian PR and Corporate Communications Award 2013 - Best Campaign in the Financial Services Sector for 'driving financial freedom for Indian urban women.' and Best In House Team of the Year for effectively 'driving financial freedom among Indian urban women.'
  • Was featured in the list of ‘Top 25 places to work for’ in a study conducted by Great Places to Work®.
  • Announced the launch of Swabhimaan Careers – an initiative to build long-term relationship with customers by offering employment opportunity to the deceased policyholder’s family.
  • Launched the Little book of Legacy, an editable emergency checklist to encourage and facilitate customers to be prepared for eventuality by being better organized with documentation, making nominations, making a will.
  • Registered a profit of Rs 451 crore in 2012-13.
  • Launched Classic Assure Plus in June, industry's first product compliant with new regulations.
  • Recognised as the Celent Model Insurer of Asia for 2013. Also received two Model Insurer Component awards, namely Model Insurer Award in the area of Underwriting and the other in Distribution/New Business.
  • Our campaign for HDFC Life Smart Woman plan- ‘Model of Happiness’ won a Gold in the ‘Integrated Media Campaign of the Year by a Brand’ category at WOW awards 2013.
  • Announced the launch of our health insurance product – HDFC Life Health Assure Plan, which aims at providing a comprehensive health cover.
  • Launched a new advertising campaign to increase awareness about early retirement planning.
  • Our product HDFC Life Smart Woman Plan was voted as 'Product of the Year 2013' under Life Insurance Category.
  • Bagged ‘Golden Peacock Innovative Product / Service Award’ for our point-of-sale system, CLICK2BUY.
  • Launched ‘HDFC Life Click2Protect’ – an Online Term Insurance Plan.
  • Unveiled a new ad campaign ‘I Love My Family’ to raise awareness about online term insurance plans and the easy mode to buy insurance to protect one’s family.
  • Won the Silver award for Excellence in Life Insurance. Honoured with Century International Quality ERA Award.
  • Won the 5th Loyalty Award 2012 under the category of Insurance Sector (Life).
  • Won the Celent Model Insurer Asia 2012 award and selected, among the 23 Insurance Companies Worldwide, as a Model Insurer 2012, for the use of Enterprise Wide Learning via the Internet by Celent USA.
  • Posted its maiden profit of Rs 271 crore in 2011-12.The company recorded 13% growth in total premium to Rs 10,202 crore led by growth in renewal and group premium income.
  • Bagged Bloomberg UTV Financial Leadership Awards 2012
  • Honoured with Finnoviti 2012 Award for innovation in 'Business Intelligence Through Qlikview'.
  • Awarded the title of 'Consumer Superbrands'.
  • Launched Smart Woman plan - an exclusive life insurance plan for women.
  • Honoured with Outlook Money Award 2012 - Runners Up in the 'Best Life Insurer' Category.
  • Received Model Insurer Award in the area of Underwriting (for Point of Sale) and Model Insurer Asia of the Year (For Point of Sale project) at Celent Model Insurer Asia Award 2012.
  • Unveiled a new 360 degrees marketing campaign to create awareness about its Smart Woman Plan and to drive ‘Financial Freedom’ amongst urban Indian women.
  • Launched HDFC Life Invest Wise Plan, an investment product aimed at building savings for retirement planning for wisdom investors.
  • Received the best BPM Project award at World Quality Congress & Awards 2012.
  • Launched a unique experiential campaign, clubbed with digital media, titled 'Model of Happiness'. This campaign aimed at encouraging urban Indian woman to be financially independent.
  • Honoured with 'Best Life Insurance Provider - Private Sector' Award at CNBC TV18's India's Best Banks and Financial Institutions Awards 2012.
  • Won its first ever Porter Prize for leveraging unique activities in strategy across the organization.
  • Launched an online Point of Sales system - Click2Buy - for its distribution channels. The system enhances customer insurance purchase experience and also helps to increase productivity of HDFC Life’s distribution channels.
  • At the Asian Leadership Awards 2012, HDFC Life was honoured with an award for Underwriting initiative of the year.
  • Received an award for Talent Management at the 3rd Asia Best Employer Brand Awards 2012.
  • Conferred an award for leveraging IT for Business Performance, at The Asia’s Best CIO Awards for Leadership & Innovation organised by CMO Asia.
  • Adjudged a winner at BestPrax Benchmark 2012 for Assessment of Integrated Reality and Risk (AIRr), Scenario Planning and GOAL (Go Online And Learn).
  • Chief Information Security Officer (CISO) - Sharad Sadadekar, was recognized amongst the Top 100 CISOs, for implementing one of the best Information Security practices amongst Indian companies.
  • Awarded ‘The Indian Insurance award for best product innovation’.
  • Ranked amongst the Top 25 India's Best Companies to Work.
  • Became the first private life insurance company to bring back pension plans under the new regulatory regime, with the launch of two pension plans - HDFC Life Pension Super Plus and HDFC Life Single Premium Pension Super.
  • Awarded the Security Supremo Special Awards for bridging gaps in compliance and security by creating an effective integrated framework.
  • Emerged as the winner of the ‘Golden Peacock Innovative Product/Service Award’ for the year 2012, for its online Point of Sales system - Click 2 Buy.
  • Set a new benchmark in the Indian life insurance industry. Keeping in line with its philosophy of customer centricity, it launched a comprehensive, scientific, and holistic financial planning tool (FPT) in collaboration with CRISIL. FPT not only helps customers do their financial planning holistically, but also will enables its distribution partners to offer value added service to customers.
  • Conferred with 'Business Superbrand India 2010-11' title by Business Superbrands Council.
  • Launched a new campaign on Children’s Plans, urging parents to start financial planning early on to secure their child's future financial needs.
  • Awarded the Top 100 CISO Awards 2011, for demonstrating outstanding performance in its information security and technology practices.
  • Introduced ‘Most Important Document’ for customers, a customer centric initiative taken by the company and was the first of its kind in the life insurance industry.
  • Continuing its association with Rajasthan Royals for IPL 4, HDFC Life unveiled a new campaign. The campaign, aimed at promoting and propagating 'Self Respect’, featured Rajasthan Royals players - Shane Warne, Rahul Dravid, Ross Taylor, Shaun Tait, Ashok Menaria, Faiz Fazal, Abhishek Raut.
  • Won the 'Best Product Innovation Award 2011 - Life Insurance' for the product 'HDFC SL Crest' at the Indian Insurance Awards 2011.
  • Adjudged one of the Best Companies to Work for in India in 2011, for the second consecutive year.
  • Received Yuva Hero Award from the NGO Yuva Unstoppable for contribution towards upliftment of lesser privileged children.
  • Received 5 awards across diverse categories in Asia Best Employer Brand Awards in the CMO Asia Awards for Excellence in Branding and Marketing.
  • Awarded 2011 CIO 100 (International) Award for WONDERS, its enterprise wide workflow system.
  • Conferred the prestigious Innovation in CRM award by IDC Financial Insights at its inaugural Financial Insights Innovation Awards (FIIA) – Insurance or FIIA (Insurance) held at the Asian Insurance Congress (AFS) in Singapore.
  • Honoured with Outlook Money Award 2011 - Runners Up in the 'Best Life Insurer' Category.
  • Received the ASTD (American Society for Training & Development) Award in 2011.
  • Received the EDGE Award 2011 for MINT, the company’s Renewal & Retention System.
  • Received the 'CXO Awards 2011 – The Technology Chapter’ organized by Bloomberg UTV in association with Lenovo for ’Best Utilisation of Information Technology to Transform Business – Large Enterprise.’
  • Honoured with 'Golden Peacock HR Excellence Award’ for the year 2011 in the 'Banking Financial & Insurance Sector.’
  • Ranked India's Most Trusted Private Life Insurance Brand in 2011 in a survey conducted by Economic Times-Brand Equity and the Nielsen Company.
  • Won the Best Marketing Strategy Award at Asian Leadership Awards 2011.
  • Conferred IMC Ramkrishna Bajaj National Quality Award 2011, one of the most prestigious Quality Awards in the country.
  • Won the Effie Bronze for HDFC Life Children Plan Campaign 2011.
  • Organized the first of a kind Mall activity called ‘Ring a Career’ to help parents understand the need for financial planning for their child’s future.
  • Won the Master Brand Award which is conferred upon those brands which appeal to a large set of consumers from premium to masses while constantly keeping in mind a consumer centric approach.
  • HDFC Standard Life appointed Mr. Amitabh Chaudhry as its Managing Director and CEO.
  • Unveiled its new 360 campaign 'Kal Ki Socho, Sar Utha Ke Jiyo', urging people to look at insurance in a new light and get them to do proper financial planning for themselves and their families, thus being well prepared for the future.
  • Launched its Online Buying Channel with three products -- YoungStar Super Suvidha, Pension Super, and Endowment Super Suvidha.
  • YoungStar Super voted ‘Product of the Year 2010’ in the 'Insurance' category by more than 30,000 consumers nationwide across 36 markets.
  • Launched its first 1st highest NAV guarantee product - HDFCSL Crest with the flexibility to opt for highest NAV backed with minimum guaranteed NAV of Rs 15 on maturity of the contract.
  • Adjudged one of the Best Companies to Work for in India in 2010. The company participated in the Great Places to Work® study for the first time and ranked first in the insurance category.
  • Bagged the Indian Merchants' Chamber Ramkrishna Bajaj National Quality Award (IMC RBNQA) 2010. The company was declared a winner of the Performance Excellence Trophy 2010 in the service category.
  • Completed 10 successful years in the Indian life insurance industry. On its 10th anniversary year, it unveiled a new brand identity, to create more relevance, and connect with today’s youth. The new identity shares higher synergies with its parent – HDFC Ltd. Inspired by the form and colours of the HDFC brand, the company’s new logo and brand name – HDFC Life - is a symection and pride of a life well lived.
  • Received the CIO 'The Ingenious 100 - 2009 Award,' for ATLAS (Agency Training Licensing and Servicing System). The company also received the CIO 100 'Security Award 2009' for pioneering LANDesk Management and Security Suite security implementation and taking its security to a higher l evel of technological excellence.
  • HDFC Standard Life in association with the Times of India Group, launched 'HDFC Standard Life Spell Bee - India Spells 2009', a unique and scholarly education series in a fun-filled quiz format under the patronage of Spelling Bee USA, a prestigious annual event in the US.
  • Honoured with the Diamond EDGE Award 2009 for its mobile workforce portal - Consultant Corner.
  • Towards improving the quality of training imparted, HDFC Standard Life started an in-house training facility to cater to the mandatory training required to be given as well as for other sales training requirements. The company has received accreditation from the Insurance Regulatory and Development Authority (IRDA) for 149 training centers housed in its branches.
  • Received the PCQuest Best IT Implementation Award 2008 for Consultant Corner, the applications for its financial consultants, providing centralized control over a vast geographical spread for key business units such as inventory, training, licensing, etc.
  • Received the 2008 CIO Bold 100 Award for its mobile workforce portal and the Special 2008 CIO Security Award for a secure computing environment, including identity management respectively.
  • Mr. Deepak M Satwalekar Awarded QIMPRO Gold Standard Award.
  • HDFCSL expanded its reach in the Bancassurance channel by arrangements with co-operative banks in the rural areas.
  • Continued to increase its focus on quality service, by putting in place a robust mechanism to capture 'Voice of the Customer' through service audits across its offices. This was complemented by use of technology that enabled capture of all interactions with customers across all touch points
  • Sar Utha Ke Jiyo was honoured as 'Among India's 60 Glorious Advertising Moments. The advertisements of the company were ranked 6th amongst 'The 10 most effective Advertisements' in September 2007.
  • Received the PCQuest Best IT Implementation Award 2007 for Wonders, its path-breaking implementation of an enterprise-wide workflow system. In addition the company also bagged the EMC storage award for being the most innovative users of storage and storage management.
  • Pension Plan Tops Mint's Survey of Best TV Ads.
  • HDFC Standard Life's advertising created high awareness for the brand and bagged 2 silver and 1 bronze awards at the ADFEST 2007 National Awards organised by the Advertising Agencies Association of India (AAAI). The 3 awards are the highest won by any single brand in the financial services business (including banking, mutual fund, insurance and other financial services).
  • Ranked 29th most trusted Indian Brands amongst the Top 50 Service Brands of 2006 according to a study conducted by the Brand Equity – Economic Times, the leading business publication of India.
  • The year witnessed the launch of 'My Account', a web-based facility with various policy servicing options such as switch, premium redirection to be executed by clients, without recourse to visiting a branch
  • As against a regulatory requirement of writing 18% of all policies in rural areas, the company issued over 1, 21,000 policies accounting for more than 23% of all policies issued during the year.
  • The company had been awarded the "Intelligent Enterprise" Award by the Express Computer Magazine – Part of the Indian Express Group, for investing in workflow and imaging technology which helped in increasing volumes without affecting service standards.
  • Was selected as the '4Ps Power Brand 2006', for being one of India's Top 25 'Most Innovative Companies' in an exclusive survey conducted by ICMR (Indian Council of Market Research) and 4Ps - Business and Marketing (a Business and Marketing magazine published by Planman Media).
  • Biggest NGO covered on 28th March 2006 with 14000 lives
  • Launch of HDFC Standard Life - 'Sar Utha Ke Jiyo', first TV Advertising Campaign on 17th January 2005
  • Received the CIO award for achieving excellence in strategic enterprise IT deployment, and been admitted as "CIO 100 Honoree 2005"
  • The Employee Stock Option Scheme was launched for long-term employee benefits on 1st September 2005
  • Launched DRISTHI - a dedicated service helpline for customers
  • New products like HLPP, SAP, HAP and Suvidha Range of products were brought in to match suitability and convenience needs of channel partners
  • 1st Group Superannuation policy issued in November 2004
  • First policy sold by Tele-Marketing team on 9th November 2004
  • Inauguration of the Corporate office at Trade Star Andheri - more than twice the size of BKC Office.
  • HDFCSL was rated as "The Most Respected Private Insurance Company" by a survey conducted by the Business World
  • The first exclusive product for policyholder in helping him to plan his child's future - Children's plan launched in February 2003
  • First Unit Linked plan - Group Unit Linked Plan approved in May 2003 - A plan designed to offer employers an efficient way of investing the funds set aside to meet various employee liabilities.
  • Unit Linked funds launched in July 2003
  • Introduction of a structured Management Trainee Scheme, Branding HDFCSL as the preferred employer in management institutes.
  • First Individual Unit Linked product - UL Endowment in December 2003
  • Outlook Money magazine awards "HDFC SL" as one of the top 3 new Life Insurance Companies
  • Launch of HUB at Malad in December 2002 to create a centralized processing Unit.
  • Union Bank of India- the 1st public sector bank to sign up as a Corporate Agent in December 2002
  • Second branch opened in NEW DELHI ON 16th March 2001
  • First Customer Helpdesk for internal customer was set up in January 2001
  • 100th life covered on 12th February 2001
  • Building the HUMAN CAPITAL by engaging the 100th employee on 3rd May 2001
  • First claim settled 23rd September 2001 marked the beginning of the larger purpose for which we had launched the company.We paid the first claim amount of Rs 25,000/-
  • First bonus declared along with Founder's bonus and also the First Company in the private sector to do so in October 2001
  • The Insurance Regulatory and Development Authority flags off the first private sector life insurance company - HDFCSL on 23rd October 2000
  • First investment of Rs168 crore funded by HDFC Limited and Standard Life Assurance Company in the 1st week of November, 2000
  • First branch opened in churchgate on 1st November 2000
  • Launch of website - - an endeavor to offer value added services to our Financial Consultants and educating customers about insurance and company products.

The Promoters of our Company are Housing Development Finance Corporation Limited (“HDFC Limited”), Standard Life (Mauritius Holdings) 2006 Limited (“Standard Life Mauritius”) and Standard Life Aberdeen plc (“Standard Life Aberdeen”).

About HDFC Limited

HDFC was incorporated as a public limited company on October 17, 1977 under the Companies Act, 1956 and received a certificate of commencement of business on December 3, 1977. HDFC received a certificate of registration dated July 31, 2001 from the NHB under Section 29A of the NHB Act. Its CIN is L70100MH1977PLC019916 and its registered office is situated at Ramon House, 169 Backbay Reclamation, H. T. Parekh Marg, Mumbai 400 020, Maharashtra, India. The equity shares of HDFC were listed on BSE in 1978 and NSE in 1996. The equity shares of HDFC are currently listed on NSE and BSE.

As per the terms of the memorandum of association of HDFC, the main object is to, inter alia, advance money to any person, company, association or society, either at interest or without, and / or with or without any security, for the purpose of enabling the borrower to erect or purchase or enlarge or repair any house or building or lease any property in India on such terms and conditions as it may deem fit.

About Standard Life Mauritius

Standard Life Mauritius was incorporated as a private company limited by shares on April 7, 2006 under the laws of Mauritius with the Registrar of Companies, Mauritius. Its registration number is 62011 C1/GBL. Its registered office is C/o Cim Fund Services Ltd, 33, Edith Cavell Street, Port Louis, Mauritius. It holds a Category 1 Global Business Licence issued by the Financial Services Commission and carries out the work of holding investment.

The shares of Standard Life Mauritius are not listed on any stock exchange.

The promoter of Standard Life Mauritius is Standard Life Aberdeen.


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