Being the 1st private life insurance company to start operations in India, HDFC Life has moved from strength to strength since inception and has been an industry leader. We have also pioneered the digital space in the industry having disrupted the market by investing ahead of the curve on cutting-edge technology and embracing innovation. While as an organization we have built an extensive suite of digital capabilities, we still believe that partnering with external ecosystems brings fresh and innovative ways of addressing the existing challenges as well as building future ready capabilities.

IvyCamp in partnership with HDFC Life has launched Futurance to partner with startups to co-create targeted solutions and build next gen capabilities for HDFC LIFE. Launched in early 2019, the program is now in its 3rd season.

IvyCamp would be providing their expertise on scouting of tech enthusiastic start-ups and running this initiative along with HDFC Life leadership

Benefits for
HDFC Life:

  • Solve for futuristic customer and stakeholder needs
  • Competitive edge in the market
  • Possible opportunity for investment

What is the opportunity for Start Ups?

  • Avenue for probable business deal with HDFC Life
  • Build novel solutions and create a mark in untapped industry
  • Gain and build domain expertise on insurance

What solutions are we looking for?

We are eager to discover innovative ideas and concepts and seek key solutions in the following areas:

Innovative Blockchain Networks and Applications
Innovative Blockchain Networks and Applications
  • Solutions which can help network relationships across the insurance value chain in areas such as claims processing; managing independent agent contracts & policy management including renewals.
AR, VR and MR for customer servicing,marketing & engagement
  • Solutions which can be combined with AI to address digital sales and servicing for customer engagement in Insurance like QR codes, games for educating customers about insurance, Policy details by mobile camera etc.
Non Invasive Insurance Medical Innovations
  • Solutions for remote medical testing to replace the mandatory physical medical tests which customers currently undergo, that can help optimize the process of medical underwriting to make customer onboarding smoother.
Digital agency using AI
  • An AI based platform for sourcing, filtering, selecting and training young freelance candidates for insurance agent roles.

Selection Process

Submit your application
Screening and shortlisting of startup applications
Face to Face meeting with IvyCamp and HDFC Life


Futurance is a short term corporate engagement program to identify the innovative startups for solving the existing buisiness problems and building next gen capabilities. Some of the key areas in which solutions are sought are: Resume Parsing, Speech Recognition, Document Gamification, Database and Lead generation.

We’re looking for technology-focused early-stage startups with an ability to manage the scalability. Startups selection won’t be limited to the use-cases; Startups with compelling products and who can add value to the Insurance industry can also apply for the program. For more details, visit selection process and Use-case section.

Futurance is a short-term corporate engagement program, where the shortlisted startups will pitch to HDFC Life senior management for an opportunity for a PoC, Strategic alliance or Investment opportunity.

Once the application is received, the outcome of the application will be updated through a call or email from the IvyCamp team within 3 weeks.

The call for application will be open until August 23th, 2019. Please apply at the earliest.

Applications are now open
Applications will be evaluated on a rolling basis, Apply as early as possible

Program starts:

Sep 30


Oct 30

For more information, please contact IvyCamp on the following
IvyCamp, 10th Floor, Prestige Meridian 1, MG Road, Near Bangalore Central, Bangalore – 560001

Registered & Corporate Office:

HDFC Life Insurance Company Limited.

CIN - L65110MH2000PLC128245 IRDAI Registration No. 101.

Address: 13th Floor, Lodha Excelus, Apollo Mills Compound,

N M Joshi Marg, Mahalaxmi, Mumbai - 400011.

Email - [email protected]

Tel No. - 1800 266 9777,

Available on all 7 days from 9 am to 9 pm (Local charges apply).

Website -

Disclaimer: To the maximum extent permitted by law, in no event shall HDFC Life or its vendors be liable for direct, indirect, consequential, incidental, special, or exemplary damages whatsoever arising out of or in any way relating to user’s use of or failure or inability to participate in the Futurance or use the information on the webpage and provide services, but not limited to, lost profits, loss of income, loss of opportunity, loss of or damage to goodwill, loss of confidential or other information, business interruption, loss of privacy, failure to meet any duty (including of good faith or reasonable care), negligence, or any other claim for pecuniary or other loss whatsoever, or for any claim or demand against HDFC Life, even if HDFC Life has been advised of the possibility of such damages. These limitations shall apply notwithstanding any failure of essential purpose of any limited remedy. The discretion of HDFC Life in terms of the application process, evaluation and confirmation on selected candidatures regarding the Futurance shall be final.

Although we make strong efforts to make sure our information is accurate, HDFC LIFE cannot guarantee that all the information on this website is always correct, complete, or up-to-date.


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