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  • Solve for futuristic customer and stakeholder needs
  • Competitive edge in the market
  • Possible opportunity for investment


  • Avenue for probable business deal with HDFC Life
  • Build novel solutions and create a mark in untapped industry
  • Gain and build domain expertise on insurance

What solutions are we looking for?

We are eager to discover innovative ideas and concepts and seek key solutions in the following areas:


Alternate & Augmented data:

Updated customer contact details to enable smooth claims and source/use other data points augmentable to traditional medical and financial data to enhance CX and underwriting 


Medical/Health Tech:

Innovative solutions that can help optimize process of medical underwriting through alternate fitness data/score or remote, non-invasive medical assessments to replace existing mandatory physical checks and make customer onboarding simpler and smoother


Innovative Sales Tech:

Solutions that can build on HDFC Life’s already existing sales tech & capabilities involving screening, validation and scoring of leads across channels, sourcing of digital agents, their mapping & management, productivity improvement through gamification, innovative incentives & distribution models


Vision & Voice AI based solutions:


 HDFC Life already has advanced capabilities using Vision, voice and text AI. This use case explores use of smart vision AI based solutions, over and above regular chat & voice bots to enhance CX

Selection Process

1 Step 1

2 Step 2

3 Step 3


1 What is Futurance?

Futurance is a short-term corporate engagement program to identify innovative startups for solving existing business problems building next-gen capabilities. Some of the key areas in which solutions are sought are: Alternate & Augmented data, Medical/Health Tech, Innovative Sales Tech, Vision & Voice AI based solutions

2 Who is eligible to apply?

We’re looking for technology-focused early-stage startups with an ability to manage the scalability. Startups selection won’t be limited to the use-cases; Startups with compelling products and who can add value to the Insurance industry can also apply for the program. For more details, visit selection process and Use-case section.

3 What is the format of the program?

Futurance is a short-term corporate engagement program, where the shortlisted startups will pitch to HDFC Life senior management for an opportunity for a PoC, Strategic alliance or Investment opportunity.

4 How long does it take to respond to the application?

Once the application is received, the outcome of the application will be updated through a call or email from the IvyCamp team within 3 weeks.

5 What is the deadline for Application?

The call for application will be open until December 6, 2022. Please apply at the earliest.

Investment calculator

Applications are now open

Applications will be evaluated on a rolling basis, Apply as early as possible

Program Start: November 2, 2022 | Deadline: December 6, 2022


For more information, please contact IvyCamp on the following

location.png IvyCamp, 10th Floor, Prestige Meridian 1, MG Road, Near Bangalore Central, Bangalore – 560001

Blue Call Icon 080-41666518

Blue Email Icon [email protected]

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Registered & Corporate Office:

HDFC Life Insurance Company Limited.
CIN - L65110MH2000PLC128245 IRDAI Registration No. 101.
Address: 13th Floor, Lodha Excelus, Apollo Mills Compound,
N M Joshi Marg, Mahalaxmi, Mumbai - 400011.
Email - [email protected]
Tel No. - 1800 266 9777
Available on all 7 days from 9 am to 9 pm (Local charges apply).

Website - www.hdfclife.com

To the maximum extent permitted by law, in no event shall HDFC Life or its vendors be liable for direct, indirect, consequential, incidental, special, or exemplary damages whatsoever arising out of or in any way relating to user’s use of or failure or inability to participate in the Futurance or use the information on the webpage and provide services, but not limited to, lost profits, loss of income, loss of opportunity, loss of or damage to goodwill, loss of confidential or other information, business interruption, loss of privacy, failure to meet any duty (including of good faith or reasonable care), negligence, or any other claim for pecuniary or other loss whatsoever, or for any claim or demand against HDFC Life, even if HDFC Life has been advised of the possibility of such damages. These limitations shall apply notwithstanding any failure of essential purpose of any limited remedy. The discretion of HDFC Life in terms of the application process, evaluation and confirmation on selected candidatures regarding the Futurance shall be final.

Although we make strong efforts to make sure our information is accurate, HDFC LIFE cannot guarantee that all the information on this website is always correct, complete, or up-to-date.