Introduction

Introduction

HDFC Life is one of India’s leading long-term life insurance company that offers a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings & Investment and Health, along with Children’s & Women’s Plans.

Introduction

HDFC Life is a joint venture between Housing Development Finance Corporation Limited (HDFC), India's leading housing finance institution and Standard Life plc, the leading provider of financial services in the United Kingdom.

HDFC Ltd. holds 72.37% and Standard Life (Mauritius Holding) Ltd. holds 26.00% of equity in the joint venture, while the rest is held by others.

HDFC Life's product portfolio comprises solutions, which meet various customer needs such as Protection, Pension, Savings, Investment and Health. Customers have the added advantage of customizing the life insurance plans, by adding optional benefits called riders, at a nominal price. The company currently has 23 retail and 8 group products in its portfolio, along with 9 optional rider benefits catering to the savings, investment, protection and retirement needs of customers.

HDFC Life continues to have one of the widest reaches among new insurance companies with about 500 branches in India touching customers in over 900 cities and towns.The company has also established a liaison office in Dubai. HDFC Life has a strong presence in its existing markets with a strong base of Financial Consultants.

  • Unveiled a new marketing campaign urging parents to make ‘Birthday’ a perfect occasion for long-term financial planning for child’s secure future.
  • Honoured with a Silver Award for IT Innovation (Large Enterprise) at the Express IT Awards 2013 ceremony.
  • Our official Facebook fan page and Twitter account got the most number of fans & followers respectively, highest in the Life Insurance space in India.
  • Won at Asian Leadership Award for Brand Excellence in Effective Communication, 2013. This award was for our strategic initiative – Customer Relationship.
  • Launched our official Youtube brand channel - http://www.youtube.com/hdfclife10
  • Honoured with the prestigious Golden Peacock HR Excellence Award in private life insurance sector.
  • Became one of the few companies in India to have launched Employee Social Network tool – My Life - for our employees.
  • Won the 7th edition of SAP ACE Award for Customer Excellence 2013.
  • Unveiled our new interactive website, with a new design and several interactive & responsive features.
  • At the 4th CMO Asia Awards for Excellence in Branding and Marketing, we received 4 awards - Award for Brand Excellence (BFSI), Marketing Campaign of the, Award for Best Use of Social Media in Marketing and Marketing Professional of the Year.
  • Awarded the CIO100 Award at the 8th annual CIO100 awards. HDFC Life also received the Information Mastermind Special Award.
  • Adjudged as a winner in Private Service Sector (Large Organisations) category at the 10th National Award for Excellence in Cost Management held in New Delhi.
  • Was honoured with two awards at the SABRE India Awards 2013 - Winner: Gold SABRE Awards for Excellence in Public Relations Programming under Financial & Professional Services category and Runners up: Gold SABRE Awards for Excellence in Public Relations Programming under Financial Communications category.
  • Received TISS-Leap Vault CLO Award in Program for Sales Enablement category.
  • Won Top 100 CISO Award 2013 for incorporating and implementing innovative information security solutions.
  • Received the D.L. Shah Quality Award for case study on ‘Re-Cycling Customer Payouts’.
  • Announced the launch of two traditional pension plans – HDFC Life Personal Pension Plus and HDFC Life Guaranteed Pension Plan.
  • Was honoured with ASTD Excellence in Practice 2012 citation for 'Improving First Level Sales Manager (FLS) Productivity', in the Sales Enablement category.
  • Received two awards at the Indian PR and Corporate Communications Award 2013 - Best Campaign in the Financial Services Sector for 'driving financial freedom for Indian urban women.' and Best In House Team of the Year for effectively 'driving financial freedom among Indian urban women.'
  • Was featured in the list of ‘Top 25 places to work for’ in a study conducted by Great Places to Work®.
  • Announced the launch of Swabhimaan Careers – an initiative to build long-term relationship with customers by offering employment opportunity to the deceased policyholder’s family.
  • Launched the Little book of Legacy, an editable emergency checklist to encourage and facilitate customers to be prepared for eventuality by being better organized with documentation, making nominations, making a will.
  • Registered a profit of Rs 451 crore in 2012-13.
  • Launched Classic Assure Plus in June, industry's first product compliant with new regulations.
  • Recognised as the Celent Model Insurer of Asia for 2013. Also received two Model Insurer Component awards, namely Model Insurer Award in the area of Underwriting and the other in Distribution/New Business.
  • Our campaign for HDFC Life Smart Woman plan- ‘Model of Happiness’ won a Gold in the ‘Integrated Media Campaign of the Year by a Brand’ category at WOW awards 2013.
  • Announced the launch of our health insurance product – HDFC Life Health Assure Plan, which aims at providing a comprehensive health cover.
  • Launched a new advertising campaign to increase awareness about early retirement planning.
  • Our product HDFC Life Smart Woman Plan was voted as 'Product of the Year 2013' under Life Insurance Category.
  • Bagged ‘Golden Peacock Innovative Product / Service Award’ for our point-of-sale system, CLICK2BUY.
  • Launched ‘HDFC Life Click2Protect’ – an Online Term Insurance Plan.
  • Unveiled a new ad campaign ‘I Love My Family’ to raise awareness about online term insurance plans and the easy mode to buy insurance to protect one’s family.
  • Won the Silver award for Excellence in Life Insurance. Honoured with Century International Quality ERA Award.
  • Won the 5th Loyalty Award 2012 under the category of Insurance Sector (Life).
  • Won the Celent Model Insurer Asia 2012 award and selected, among the 23 Insurance Companies Worldwide, as a Model Insurer 2012, for the use of Enterprise Wide Learning via the Internet by Celent USA.
  • Posted its maiden profit of Rs 271 crore in 2011-12.The company recorded 13% growth in total premium to Rs 10,202 crore led by growth in renewal and group premium income.
  • Bagged Bloomberg UTV Financial Leadership Awards 2012
  • Honoured with Finnoviti 2012 Award for innovation in 'Business Intelligence Through Qlikview'.
  • Awarded the title of 'Consumer Superbrands'.
  • Launched Smart Woman plan - an exclusive life insurance plan for women.
  • Honoured with Outlook Money Award 2012 - Runners Up in the 'Best Life Insurer' Category.
  • Received Model Insurer Award in the area of Underwriting (for Point of Sale) and Model Insurer Asia of the Year (For Point of Sale project) at Celent Model Insurer Asia Award 2012.
  • Unveiled a new 360 degrees marketing campaign to create awareness about its Smart Woman Plan and to drive ‘Financial Freedom’ amongst urban Indian women.
  • Launched HDFC Life Invest Wise Plan, an investment product aimed at building savings for retirement planning for wisdom investors.
  • Received the best BPM Project award at World Quality Congress & Awards 2012.
  • Launched a unique experiential campaign, clubbed with digital media, titled 'Model of Happiness'. This campaign aimed at encouraging urban Indian woman to be financially independent.
  • Honoured with 'Best Life Insurance Provider - Private Sector' Award at CNBC TV18's India's Best Banks and Financial Institutions Awards 2012.
  • Won its first ever Porter Prize for leveraging unique activities in strategy across the organization.
  • Launched an online Point of Sales system - Click2Buy - for its distribution channels. The system enhances customer insurance purchase experience and also helps to increase productivity of HDFC Life’s distribution channels.
  • At the Asian Leadership Awards 2012, HDFC Life was honoured with an award for Underwriting initiative of the year.
  • Received an award for Talent Management at the 3rd Asia Best Employer Brand Awards 2012.
  • Conferred an award for leveraging IT for Business Performance, at The Asia’s Best CIO Awards for Leadership & Innovation organised by CMO Asia.
  • Adjudged a winner at BestPrax Benchmark 2012 for Assessment of Integrated Reality and Risk (AIRr), Scenario Planning and GOAL (Go Online And Learn).
  • Chief Information Security Officer (CISO) - Sharad Sadadekar, was recognized amongst the Top 100 CISOs, for implementing one of the best Information Security practices amongst Indian companies.
  • Awarded ‘The Indian Insurance award for best product innovation’.
  • Ranked amongst the Top 25 India's Best Companies to Work.
  • Became the first private life insurance company to bring back pension plans under the new regulatory regime, with the launch of two pension plans - HDFC Life Pension Super Plus and HDFC Life Single Premium Pension Super.
  • Awarded the Security Supremo Special Awards for bridging gaps in compliance and security by creating an effective integrated framework.
  • Emerged as the winner of the ‘Golden Peacock Innovative Product/Service Award’ for the year 2012, for its online Point of Sales system - Click 2 Buy.
  • Set a new benchmark in the Indian life insurance industry. Keeping in line with its philosophy of customer centricity, it launched a comprehensive, scientific, and holistic financial planning tool (FPT) in collaboration with CRISIL. FPT not only helps customers do their financial planning holistically, but also will enables its distribution partners to offer value added service to customers.
  • Conferred with 'Business Superbrand India 2010-11' title by Business Superbrands Council.
  • Launched a new campaign on Children’s Plans, urging parents to start financial planning early on to secure their child's future financial needs.
  • Awarded the Top 100 CISO Awards 2011, for demonstrating outstanding performance in its information security and technology practices.
  • Introduced ‘Most Important Document’ for customers, a customer centric initiative taken by the company and was the first of its kind in the life insurance industry.
  • Continuing its association with Rajasthan Royals for IPL 4, HDFC Life unveiled a new campaign. The campaign, aimed at promoting and propagating 'Self Respect’, featured Rajasthan Royals players - Shane Warne, Rahul Dravid, Ross Taylor, Shaun Tait, Ashok Menaria, Faiz Fazal, Abhishek Raut.
  • Won the 'Best Product Innovation Award 2011 - Life Insurance' for the product 'HDFC SL Crest' at the Indian Insurance Awards 2011.
  • Adjudged one of the Best Companies to Work for in India in 2011, for the second consecutive year.
  • Received Yuva Hero Award from the NGO Yuva Unstoppable for contribution towards upliftment of lesser privileged children.
  • Received 5 awards across diverse categories in Asia Best Employer Brand Awards in the CMO Asia Awards for Excellence in Branding and Marketing.
  • Awarded 2011 CIO 100 (International) Award for WONDERS, its enterprise wide workflow system.
  • Conferred the prestigious Innovation in CRM award by IDC Financial Insights at its inaugural Financial Insights Innovation Awards (FIIA) – Insurance or FIIA (Insurance) held at the Asian Insurance Congress (AFS) in Singapore.
  • Honoured with Outlook Money Award 2011 - Runners Up in the 'Best Life Insurer' Category.
  • Received the ASTD (American Society for Training & Development) Award in 2011.
  • Received the EDGE Award 2011 for MINT, the company’s Renewal & Retention System.
  • Received the 'CXO Awards 2011 – The Technology Chapter’ organized by Bloomberg UTV in association with Lenovo for ’Best Utilisation of Information Technology to Transform Business – Large Enterprise.’
  • Honoured with 'Golden Peacock HR Excellence Award’ for the year 2011 in the 'Banking Financial & Insurance Sector.’
  • Ranked India's Most Trusted Private Life Insurance Brand in 2011 in a survey conducted by Economic Times-Brand Equity and the Nielsen Company.
  • Won the Best Marketing Strategy Award at Asian Leadership Awards 2011.
  • Conferred IMC Ramkrishna Bajaj National Quality Award 2011, one of the most prestigious Quality Awards in the country.
  • Won the Effie Bronze for HDFC Life Children Plan Campaign 2011.
  • Organized the first of a kind Mall activity called ‘Ring a Career’ to help parents understand the need for financial planning for their child’s future.
  • Won the Master Brand Award which is conferred upon those brands which appeal to a large set of consumers from premium to masses while constantly keeping in mind a consumer centric approach.
  • HDFC Standard Life appointed Mr. Amitabh Chaudhry as its Managing Director and CEO.
  • Unveiled its new 360 campaign 'Kal Ki Socho, Sar Utha Ke Jiyo', urging people to look at insurance in a new light and get them to do proper financial planning for themselves and their families, thus being well prepared for the future.
  • Launched its Online Buying Channel with three products -- YoungStar Super Suvidha, Pension Super, and Endowment Super Suvidha.
  • YoungStar Super voted ‘Product of the Year 2010’ in the 'Insurance' category by more than 30,000 consumers nationwide across 36 markets.
  • Launched its first 1st highest NAV guarantee product - HDFCSL Crest with the flexibility to opt for highest NAV backed with minimum guaranteed NAV of Rs 15 on maturity of the contract.
  • Adjudged one of the Best Companies to Work for in India in 2010. The company participated in the Great Places to Work® study for the first time and ranked first in the insurance category.
  • Bagged the Indian Merchants' Chamber Ramkrishna Bajaj National Quality Award (IMC RBNQA) 2010. The company was declared a winner of the Performance Excellence Trophy 2010 in the service category.
  • Completed 10 successful years in the Indian life insurance industry. On its 10th anniversary year, it unveiled a new brand identity, to create more relevance, and connect with today’s youth. The new identity shares higher synergies with its parent – HDFC Ltd. Inspired by the form and colours of the HDFC brand, the company’s new logo and brand name – HDFC Life - is a symection and pride of a life well lived.
  • Received the CIO 'The Ingenious 100 - 2009 Award,' for ATLAS (Agency Training Licensing and Servicing System). The company also received the CIO 100 'Security Award 2009' for pioneering LANDesk Management and Security Suite security implementation and taking its security to a higher l evel of technological excellence.
  • HDFC Standard Life in association with the Times of India Group, launched 'HDFC Standard Life Spell Bee - India Spells 2009', a unique and scholarly education series in a fun-filled quiz format under the patronage of Spelling Bee USA, a prestigious annual event in the US.
  • Honoured with the Diamond EDGE Award 2009 for its mobile workforce portal - Consultant Corner.
  • Towards improving the quality of training imparted, HDFC Standard Life started an in-house training facility to cater to the mandatory training required to be given as well as for other sales training requirements. The company has received accreditation from the Insurance Regulatory and Development Authority (IRDA) for 149 training centers housed in its branches.
  • Received the PCQuest Best IT Implementation Award 2008 for Consultant Corner, the applications for its financial consultants, providing centralized control over a vast geographical spread for key business units such as inventory, training, licensing, etc.
  • Received the 2008 CIO Bold 100 Award for its mobile workforce portal and the Special 2008 CIO Security Award for a secure computing environment, including identity management respectively.
  • Mr. Deepak M Satwalekar Awarded QIMPRO Gold Standard Award.
  • HDFCSL expanded its reach in the Bancassurance channel by arrangements with co-operative banks in the rural areas.
  • Continued to increase its focus on quality service, by putting in place a robust mechanism to capture 'Voice of the Customer' through service audits across its offices. This was complemented by use of technology that enabled capture of all interactions with customers across all touch points
  • Sar Utha Ke Jiyo was honoured as 'Among India's 60 Glorious Advertising Moments. The advertisements of the company were ranked 6th amongst 'The 10 most effective Advertisements' in September 2007.
  • Received the PCQuest Best IT Implementation Award 2007 for Wonders, its path-breaking implementation of an enterprise-wide workflow system. In addition the company also bagged the EMC storage award for being the most innovative users of storage and storage management.
  • Pension Plan Tops Mint's Survey of Best TV Ads.
  • HDFC Standard Life's advertising created high awareness for the brand and bagged 2 silver and 1 bronze awards at the ADFEST 2007 National Awards organised by the Advertising Agencies Association of India (AAAI). The 3 awards are the highest won by any single brand in the financial services business (including banking, mutual fund, insurance and other financial services).
  • Ranked 29th most trusted Indian Brands amongst the Top 50 Service Brands of 2006 according to a study conducted by the Brand Equity – Economic Times, the leading business publication of India.
  • The year witnessed the launch of 'My Account', a web-based facility with various policy servicing options such as switch, premium redirection to be executed by clients, without recourse to visiting a branch
  • As against a regulatory requirement of writing 18% of all policies in rural areas, the company issued over 1, 21,000 policies accounting for more than 23% of all policies issued during the year.
  • The company had been awarded the "Intelligent Enterprise" Award by the Express Computer Magazine – Part of the Indian Express Group, for investing in workflow and imaging technology which helped in increasing volumes without affecting service standards.
  • Was selected as the '4Ps Power Brand 2006', for being one of India's Top 25 'Most Innovative Companies' in an exclusive survey conducted by ICMR (Indian Council of Market Research) and 4Ps - Business and Marketing (a Business and Marketing magazine published by Planman Media).
  • Biggest NGO covered on 28th March 2006 with 14000 lives
  • Launch of HDFC Standard Life - 'Sar Utha Ke Jiyo', first TV Advertising Campaign on 17th January 2005
  • Received the CIO award for achieving excellence in strategic enterprise IT deployment, and been admitted as "CIO 100 Honoree 2005"
  • The Employee Stock Option Scheme was launched for long-term employee benefits on 1st September 2005
  • Launched DRISTHI - a dedicated service helpline for customers
  • New products like HLPP, SAP, HAP and Suvidha Range of products were brought in to match suitability and convenience needs of channel partners
  • 1st Group Superannuation policy issued in November 2004
  • First policy sold by Tele-Marketing team on 9th November 2004
  • Inauguration of the Corporate office at Trade Star Andheri - more than twice the size of BKC Office.
  • HDFCSL was rated as "The Most Respected Private Insurance Company" by a survey conducted by the Business World
  • The first exclusive product for policyholder in helping him to plan his child's future - Children's plan launched in February 2003
  • First Unit Linked plan - Group Unit Linked Plan approved in May 2003 - A plan designed to offer employers an efficient way of investing the funds set aside to meet various employee liabilities.
  • Unit Linked funds launched in July 2003
  • Introduction of a structured Management Trainee Scheme, Branding HDFCSL as the preferred employer in management institutes.
  • First Individual Unit Linked product - UL Endowment in December 2003
  • Outlook Money magazine awards "HDFC SL" as one of the top 3 new Life Insurance Companies
  • Launch of HUB at Malad in December 2002 to create a centralized processing Unit.
  • Union Bank of India- the 1st public sector bank to sign up as a Corporate Agent in December 2002
  • Second branch opened in NEW DELHI ON 16th March 2001
  • First Customer Helpdesk for internal customer was set up in January 2001
  • 100th life covered on 12th February 2001
  • Building the HUMAN CAPITAL by engaging the 100th employee on 3rd May 2001
  • First claim settled 23rd September 2001 marked the beginning of the larger purpose for which we had launched the company.We paid the first claim amount of Rs 25,000/-
  • First bonus declared along with Founder's bonus and also the First Company in the private sector to do so in October 2001
  • The Insurance Regulatory and Development Authority flags off the first private sector life insurance company - HDFCSL on 23rd October 2000
  • First investment of Rs168 crore funded by HDFC Limited and Standard Life Assurance Company in the 1st week of November, 2000
  • First branch opened in churchgate on 1st November 2000
  • Launch of website - www.hdfcinsurance.com - an endeavor to offer value added services to our Financial Consultants and educating customers about insurance and company products.

About HDFC Limited

HDFC Ltd. is India’s premier housing finance company and a well established financial conglomerate. It has assisted more than 45 Lakh customers in acquiring their own home through cumulative housing loan disbursements of over Rs. 4,56,000 crore. With a wide network of 333 offices, it caters to 2,400 towns and cities across India. HDFC Ltd has International offices in London, Dubai and Singapore with service associates in Kuwait, Oman, Qatar, Sharjah, Abu Dhabi and Saudi Arabia – Al Khobar, Jeddah and Riyadh to cater to non-resident Indians and PIO’s.

Customer Service and satisfaction has been the mainstay of the organization since its inception, with HDFC setting a benchmark for the Indian housing finance industry. Recognition for the service to the sector has come from several national and international entities including the World Bank that has lauded HDFC as a model housing finance company for the developing countries. HDFC has undertaken a lot of consultancies abroad for setting up of housing finance companies - assisting different countries including Sri Lanka, Indonesia, Bhutan, Nepal, Ghana, Thailand, Philippines, Egypt, Maldives, Mauritius, Bangladesh, Jamaica and Russia among other countries.

Standard Life plc.

Established in 1825, Standard Life plc. is a leading provider of long term savings and investments to around six million customers worldwide. Headquartered in Edinburgh, Standard Life plc. has around 8,500 employees internationally.

The Standard Life plc. group includes savings and investments businesses, which operate across the UK, Canada, Europe, Asia and Middle East; workplace pensions and benefits businesses in the UK and Canada; Standard Life Investments, a global investment manager, which manages over £179bn globally; and its Chinese and Indian Joint Venture businesses. At the end of September 2013 the Group had total assets under administration of over £237bn.

Standard Life plc is listed on the London Stock Exchange and has approximately 1.5 million individual shareholders in over 50 countries around the world. It is also listed in the Dow Jones Sustainability World Index, ranking it among the top 10% of sustainable companies in the world.