Launch of HDFC Standard Life - 'Sar Utha Ke Jiyo', first TV Advertising Campaign on 17^th January 2005

The Employee Stock Option Scheme was launched for long-term employee benefits on 1^st September 2005

New products like HLPP, SAP, HAP and Suvidha Range of products were brought in to match suitability and convenience needs of channel partners

1^st Group Superannuation policy issued in November 2004

Inauguration of the Corporate office at Trade Star Andheri - more than twice the size of BKC Office.

The first exclusive product for policyholder in helping him to plan his child's future - Children's plan launched in February 2003

Unit Linked funds launched in July 2003

First Individual Unit Linked product - UL Endowment in December 2003

Outlook Money magazine awards "HDFC SL" as one of the top 3 new Life Insurance Companies

Union Bank of India- the 1st public sector bank to sign up as a Corporate Agent in December 2002

Second branch opened in NEW DELHI ON 16^th March 2001

Building the HUMAN CAPITAL by engaging the 100^th employee on 3^rd May 2001

First bonus declared along with Founder's bonus and also the First Company in the private sector to do so in October 2001

The Insurance Regulatory and Development Authority flags off the first private sector life insurance company - HDFCSL on 23^rd October 2000

First branch opened in churchgate on 1^st November 2000

Launch of website - www.hdfcinsurance.com - an endeavor to offer value added services to our Financial Consultants and educating customers about insurance and company products.